Exam no. 2/2 - Neighborhood identity
This is the third Exam, but also is the second one (and final) for the icon creation topic. Here, we worked with different neighborhoods from Buenos Aires, I choosed Villa Crespo, a very old and multi-cultural neighbord here in Bs. As. It was tricky, because is a difficult place to work because if you search related art in the web... it's very old and not very well executed. Also it was said by my teacher, that other students tried to work with Villa Crespo and the result was bad. Fortunately, I worked the neighborhood with a focus in the food, markets and the tango-related-art "fileteado porteño" and I'm very proud with the result. Also my teacher ha!. Hope you enjoyed it.
The fonts used for the Villa Crespo logo is inspired by the one done by Alfredo Genovese (an amazing artist!)
Cover of the PDF exam presentation
Information about the exam and the subject
Chosen neighborhood and information about it.
Important places of the neighborhood and my analysis of the neighborhood and what I want to do with it.
Neighborhood's coat of arms and the meaning of it.
My analysis of the coat of arms and my idea for the logo that I made.
Inspirations for the logo.
The idea in a paper and 3 parts taken to explain it.
Digital Concepts and evolution of the idea.
Grid of the final design and the font -the original and the vectorized-
Final version of the logo.
Colors chosen for the logo and the theorical explanation of the choice.
Final logo analysis -like the one that I made for the paper concept
Color aplication for the logo with positive, negative and others
Real life application mockup - Subway station.
Real life application mockup - beer pub.
Real life application mockup - wall art paint.
Real life application mockup - product box.
Where I get the information and data that I used for the exam.
The end!