Exam no. 1/2 - Logo design
Using the animal from the previous exam (a Stag was my choice), we have to develop a logo, using the different types of theorical concepts that we saw in the classroom.
I chosed, as a product to sell and represent, a hybrid truck. Is the same truck that I used to work with in my Album "Interfaces Design".
Hope you enjoy it.
Cover of the second exam
Information about the animal, which kind of product I will represent to sell. In this case, an hybrid truck.
Information about direct competitors in trucking world (Europe)
Idea of the logo. First, used the J1J Logo as the stags of the stag. Second, I did a reduction of the animal.
Chosen colors
Chosen font, from Google Fonts.
The logo.
Logo in positive
Logo in negative
Logo for the special model
Using the colors in the logo part 1
Using the colors in the logo part 2
Real life application for the logo.
Real life application for the logo.
Real life application for the logo.
Road advertising (using the banner that I loaded in other album :D)
Merchandising application.
Merchandising application.
The end!