Were I work as a orchestra-guy (Business System Analyst, IT support, marketing and Community Manager on social media) we decided to work on a landing page with our marketing agency.
The prototype that they delivered was... old. I asked several friends what they felt about the design and the answer was one. "It's ugly, confuses and it look like a template from 2006". So, I decided, appying the knowledge from UX/UI courses, blogs and videos, to make mine. Taking some ideas from different templates, I ended with the one that is the cover of the album. Having in mind 3 personas (Miguel, Ana y Ernesto), I went full on thingking about mobile devices. Scrolling down like Instagram, short texts, showing that we know what is required to do in an especific certification process, but get that hook to invite the user to contact us.
Finally, after sending my prototype to them, they delivered a version 2,,, which was a facelift of their first prototype.