WIP - J1J Design Brand Identity Manual

It is Work in Progress (WIP).

Every brand, even if it is a small business, should have some brand identity manual.

A logo is everything today, in a world ruled by apps and websites. The way that we do business is changing. I remember last year, in a Digital Marketing class, that some people say that, by 2022, 90% of the shopping will be done in the web. We will be buying via an app, a screen. You see some reviews on YouTube/Instagram/Blog and then buy it.

So, like the visual animals that humans are, a good logo takes a new level of importance.

I decided to start doing a brand identity manual with my own business. Why? Well, first, as I say above, every company should have one. Even 2 pages, just with color hexa code and font used! Is a nice diary also to know, in a future, what was "trending" a couple of years or decades ago.

'll be uploading some pics during the next weeks because I am not a professional designer, I'm just a System Analyst -I am moving to the UX/UI world-.